What am I getting at? Well, the secret to effective social media marketing is an inverted pyramid. It looks like a funnel. That is the metaphor you should have in your mind when thinking of ways to get traffic from social networks and social media platforms and turning that into cold, hard cash in your bank account. I need you to keep this idea of an inverted pyramid in your mind. It should have a wide base at the top. The top of that pyramid is heavy visibility. It has to be there. You need to be visible on the four major social media platforms. I'm talking about Facebook, Twitter, YouTube, and Pinterest.

Taken together, the traffic volume you can get from these four platforms is mind blowing. They can potentially pump a tremendous amount of traffic. But that's just part of the equation. That's just the top of the funnel. Potentially, you can push a lot of traffic from the top.

That's how wide the top of the funnel is. 4 This training will focus on these four platforms, but you can pretty much use the tips that I'm going to share with you and modify them to market on other platforms since many of these principles easily apply.

You might need to modify them a little bit. For example, if you are thinking of marketing on Instagram, a lot of the things that I will teach you about Facebook, Twitter, YouTube, and Pinterest, can be tweaked to work well on the Instagram platform.

Now that you have a clear idea of the heavy visibility that you can achieve with social media, keep in mind that visibility does not mean traffic or clicks to your site. This is a myth. The visibility that I'm talking about means visibility on

those platforms.

When people share your content within those platforms, you can enjoy a tremendous reach within such platforms.

BRIEF CONTENTS

1. Understanding Digital Marketing 1

2. Website Planning 35

3. Email Marketing 49

4. Search Engine Optimisation (SEO) 79

5. Social Media Marketing 103

6. Segmentation Targeting Positioning by Using Online Tool and Google AdWords and AdSense 117

7. SEO and Social Media Marketing 153

8. Content Marketing 169

9. Facebook as Social Media Marketing Tool 195

10. LinkedIn as Social Media Marketing Tool 221

11. Twitter as Social Media Marketing Tool 251

12. Measuring Results of Social Media Marketing Tool 273 13. Pay-Per-Click 307

14. Mobile Marketing 325

15. Affiliate Marketing 353

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